1. Introduction
Welcome to PIE ("Platform Incentivizing Engagement"), operated by PIE Inc. ("PIE," "we," "us," or "our"). PIE is a creator-powered shopping marketplace that connects influencers, shoppers, and brands through affiliate-linked storefronts, cashback rewards, and gamified engagement quests.
This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use the PIE mobile application, website at pieapp.io, and related services (collectively, the "Platform"). It applies to all users including shoppers, influencers, and brand partners.
By accessing or using the Platform, you agree to the collection and use of your information as described in this Privacy Policy. If you do not agree, please do not use the Platform.
2. Who We Are and How to Contact Us
Company Name: PIE Inc. (Platform Incentivizing Engagement)
Website: pieapp.io
Registered Address: [INSERT ADDRESS — Toronto, Canada / Delaware, USA]
Privacy Contact: privacy@pieapp.io
For any questions or requests regarding your personal data, please contact us at privacy@pieapp.io. We aim to respond to all privacy inquiries within 30 days.
3. Who This Policy Applies To
Shoppers: Individuals who browse influencer-endorsed products, earn cashback, complete engagement quests, and build loyalty with creators.
Influencers (Creators): Individuals who create a PIE storefront, aggregate affiliate links, set cashback rates, and create engagement quests.
Brand Partners: Businesses who list products, run branded quests, and access influencer performance data through PIE's brand SaaS tier.
4. Information We Collect
4.1 Information You Provide Directly
- Account Registration: Name, email address, username, and password (or SSO token via Google or Apple)
- Profile Information: Bio, niche/category tags, and profile photo (influencers); display name and preferences (shoppers)
- Payment and Payout Information: PayPal email or bank account details (processed via our payment provider — we do not store raw financial account numbers)
- Communications: Records of any support or feedback correspondence
4.2 Information Collected Automatically
- Usage Data: Pages visited, products clicked, quests viewed or completed, purchases made through affiliate links, and time spent on the Platform
- Device and Technical Data: Device type, operating system, browser type, IP address, and unique device identifiers
- Transaction Data: Transaction ID, order value, commission amount, and transaction status received from affiliate networks
- Cashback and XP Data: Records of cashback earned, pending, and paid out, as well as XP points, loyalty levels, and quest completion history
4.3 Information from Social OAuth
PIE supports login via Google SSO, Apple SSO, and social media OAuth (Instagram, TikTok, YouTube, Facebook, Twitter/X, and others). When you connect a social account, we may receive your public profile information and confirmation of specific actions for quest verification. We request only the minimum permissions necessary and you may revoke connections at any time.
4.4 Information from Affiliate Networks
PIE integrates with affiliate networks (Impact, Awin, ShareASale, Rakuten, and others) to track purchases made through affiliate links. These networks provide sub-ID tracking data, transaction status updates, commission values, and merchant identifiers — used solely to calculate and distribute cashback.
5. How We Use Your Information
Platform Operations
- Create and manage your account
- Process purchases and calculate cashback based on confirmed affiliate commissions
- Track quest completion and award XP, loyalty points, and cashback rewards
- Manage the pending, confirmed, and reversed states of cashback in your wallet
Communications
- Send transactional notifications (cashback credited, quest completed, payout processed)
- Send platform updates, policy changes, and security alerts
Trust, Safety, and Fraud Prevention
- Detect and prevent fraudulent quest completions, fake follows, or cashback abuse
- Monitor for chargebacks, reversed transactions, and clawback situations
6. Legal Basis for Processing (GDPR / Global)
- Contract Performance: Processing necessary to provide the PIE Platform — cashback calculations, quest tracking, affiliate link management, and payout processing
- Legitimate Interests: Fraud detection, platform security, analytics to improve our service
- Consent: Connecting social media accounts via OAuth, receiving marketing communications, accepting non-essential cookies
- Legal Obligation: Financial record-keeping, tax obligations, and responding to lawful requests from authorities
7. How We Share Your Information
We do not sell your personal data. We share information only in these limited circumstances:
- Affiliate Networks and Payment Processors: To enable commission tracking, cashback calculation, and payout processing
- Within the Platform: Shopper loyalty levels and quest activity visible to followed influencers; influencer storefronts visible to all users
- Brand Partners: Aggregated and anonymised analytics only — no individual shopper identities without explicit consent
- Service Providers: Cloud hosting (AWS), analytics, customer support, and email delivery — all under data processing agreements
- Legal Requirements: When required by law, court order, or to protect safety
- Business Transfers: In connection with a merger or acquisition, with notice to you
8. Data Retention
- Account data retained for the duration of your account and deleted within 90 days of closure upon request
- Transaction and cashback records retained for a minimum of 7 years for financial compliance
- Quest completion records retained for 2 years to support dispute resolution
- Social OAuth tokens deleted immediately upon disconnection
9. Your Rights and Choices
- Access: Request a copy of the personal data we hold about you
- Correction: Request correction of inaccurate or incomplete data
- Deletion: Request deletion of your personal data, subject to legal retention obligations
- Portability: Request your data in a structured, machine-readable format
- Objection and Restriction: Object to or restrict certain processing activities
- Withdraw Consent: Withdraw consent at any time for consent-based processing (OAuth, marketing emails)
- Opt Out of Marketing: Click "unsubscribe" in any email or adjust notification preferences in the app
To exercise any rights, contact privacy@pieapp.io. We will respond within 30 days. Visit pieapp.io/data-request to submit a formal data request.
10. Cookies and Tracking Technologies
PIE uses cookies and similar tracking technologies. These include strictly necessary cookies (authentication, security), affiliate tracking parameters (sub-IDs that enable cashback attribution — disabling these breaks cashback), analytics cookies (Google Analytics), and functional cookies (preferences). See our full Cookie Policy for details.
11. Children's Privacy
The PIE Platform is not directed at children under the age of 13 (or 16 in the EEA and UK). We do not knowingly collect personal data from children under these ages. If you believe a child has provided us with their information, please contact privacy@pieapp.io.
12. International Data Transfers
PIE operates globally and your data may be transferred to, stored, and processed in countries including Canada and the United States. Where we transfer personal data from the EEA, UK, or other regulated jurisdictions, we ensure appropriate safeguards including Standard Contractual Clauses (SCCs) or equivalent mechanisms.
13. Security
We implement industry-standard technical and organisational measures including encrypted data transmission (TLS/HTTPS), access controls, and secure payment processing. No method of internet transmission is 100% secure. In the event of a data breach affecting your rights, we will notify affected users and authorities as required by law.
14. Third-Party Links and Services
The Platform contains links to third-party websites including merchant websites and social media platforms. This Privacy Policy does not apply to those third-party services. We encourage you to review their privacy policies.
15. Cashback, Wallet, and Transaction-Specific Privacy
- Cashback amounts are tied to your PIE account and are not transferable
- Pending cashback reflects commissions not yet confirmed; reversed cashback is voided or clawed back if a return occurs
- Payout requests are processed through our payment provider — PIE does not store bank account or card numbers
- Transaction records may be retained for tax and compliance purposes even after account deletion
- Cashback history may be reviewed by PIE's trust and safety team in cases of suspected fraud
16. Summary of Key Points
- What do we collect? Information you provide, usage data, transaction data, and data from social platforms and affiliate networks with your consent
- Do we process sensitive data? No — we do not process sensitive personal information such as health data or racial/ethnic origins
- Do we sell your data? Never
- How do you exercise your rights? Visit pieapp.io/data-request or email privacy@pieapp.io
17. Controls for Do-Not-Track Features
Most web browsers include a Do-Not-Track ("DNT") feature. No uniform technology standard for recognising DNT signals has been finalised. As such, we do not currently respond to DNT browser signals. California law requires us to disclose this. If a standard is adopted that we must follow, we will update this policy.
18. Analytics Tools and Third-Party Tracking
Google Analytics: We may share your information with Google Analytics to track and analyse use of the Platform. To opt out, install the Google Analytics Opt-out Browser Add-on at tools.google.com/dlpage/gaoptout.
19. How to Review, Update, or Delete Your Data
To request access to, correction of, or deletion of your personal data, visit our Data Request Portal at pieapp.io/data-request or email privacy@pieapp.io. We will respond within 30 days.
20. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we make material changes, we will update the "Last Updated" date and notify you via email or in-app notification. Continued use of the Platform after changes take effect constitutes acceptance.
21. Additional Disclosures for California Residents (CCPA/CPRA)
California residents have additional rights including the right to know, delete, correct, opt-out of sale or sharing, and non-discrimination. PIE does not sell or share personal information for cross-context behavioural advertising. To submit a CCPA request, contact privacy@pieapp.io. We will respond within 45 days.
22. Additional Disclosures for Canadian Residents (PIPEDA)
PIE complies with PIPEDA and applicable provincial privacy laws including Quebec's Law 25. Canadian residents have the right to access their personal information, challenge its accuracy, and withdraw consent. Contact our Privacy Officer at privacy@pieapp.io.
23. Governing Law
This Privacy Policy is governed by the laws of the Province of Ontario, Canada, and the federal laws of Canada applicable therein. Applicable local privacy laws will also apply where required.
24. Contact Us
PIE — Platform Incentivizing Engagement
Email: privacy@pieapp.io
Website: pieapp.io
Address: 51 East Liberty Street, Toronto, ON M6K 3P8, Canada